MiddleM Creative founder Joanne Verkuilen recently joined Matt Rooney and Dan Herr on the Deal Sourcery podcast to discuss the evolving role of marketing in private equity and investment banking. The conversation explored how strategic marketing approaches can help middle-market firms increase their deal flow, enhance their brand positioning, and break through the noise in an increasingly competitive landscape.
Read MoreIn today's competitive middle-market M&A landscape, private equity firms face unprecedented deal sourcing and differentiation challenges. In a recent MiddleM Creative interview with Nadim Malik of Sutton Place Strategies (SPS), Mailk shared how closing rates have declined by 7% over the past two years, and deal timelines have extended from 181 days to 230 days. In short, the pressure for your firm to stand out has never been greater.
Read MoreWe're proud to announce that Joanne Verkuilen, Founder and Managing Director of MiddleM Creative, has been selected as a finalist for Charlotte Business Journal's 2025 Most Admired CEOs in the Professional Services/Marketing category.
Read MoreMiddleM Creative proudly elevates Allie Gamble to the role of Director. A valued team member since 2019, Allie has excelled at developing results-driven marketing strategies that create measurable impact for our middle market M&A clients.
Read MoreMiddleM Creative is pleased to announce the promotion of Jan Morris to Director. Jan joined the MiddleM team in 2022, bringing extensive experience in strategic marketing, client management, and project leadership.
Read MoreNadim Malik, Founder and CEO of Sutton Place Strategies by Bain & Company, recently sat down with MiddleM Creative to unpack the findings of SPS’ latest Deal Origination Benchmark Report.
Read MoreMiddleM Creative recently spoke with Configure Partners Managing Director Joe Weissglass for an in-depth look at the private credit market’s transformation and future.
Read MoreMiddleM Creative was named Communications Firm of the Year Finalist for the 23rd annual M&A Advisor Awards!
Read MoreCrafting compelling marketing materials requires a strategic, discerning eye in a visual landscape saturated with generic — sometimes even AI-generated — imagery. For investment banks or private equity firms, images used in marketing aren’t just about creating appealing visuals; they are subconsciously building trust, conveying credibility, and developing human connection in the digital realm before a one-on-one conversation can take place.
Read MoreOur Marketing Maturity Matrix is a helpful tool for middle-market M&A firms looking to understand the efficacy of their branding, marketing, and business development strategies. The matrix logically starts with brand strategy, as this step lays the foundation for all subsequent marketing and BD efforts.
Read MoreMiddleM Creative’s M&A Firm Marketing Maturity Matrix is a comprehensive tool designed to help private equity and investment banking firms assess their marketing strategies to cultivate deal generation.
Read MoreMiddleM Creative’s Managing Director Tricia Landgraff recently spoke with Blue Point Capital Partners Managing Director of Business Development Megan Kneipp to discuss 2024 middle-market M&A trends and the dynamic deal flow landscape.
Read MoreIn our latest investment banking client case study, learn how MiddleM Creative is not just a trusted marketing and BD execution resource, but a strategic partner in increasing brand awareness and driving deal flow.
Read MoreMiddleM Creative is thrilled to be recognized as one of Charlotte's top 50 fastest-growing companies by the Charlotte Business Journal. The Fast 50 Awards recognize businesses based in the greater Charlotte area that have shown exponential growth.
Read MoreA private equity firm turned to MiddleM Creative for help with PR and social media marketing, resulting in a 22% increase in deals received from investment banking and other sources year-over-year.
Read MoreWe are proud to have been recognized by Inc. Magazine as one of the fastest-growing independent businesses in America. The Inc. Regionals List honors private companies around the country, and we are thrilled to be highlighted alongside thriving businesses in the Mid-Atlantic region.
Read MoreHow PE Firms Can Leverage Branding and Marketing to Increase Deal Flow from “Tier 2” Bankers and Beyond
Read MoreMiddleM Creative was born out of the intersection of my experiences as both an investment banker, and later, a marketing director within the M&A sector. During my time in these positions, I watched the market shift.
Read MoreIn a competitive middle-market filled with voices shouting to be heard, creating a unique, memorable and timely reason to be top-of-mind for your target audience can make a transformative impact on your firm’s deal flow.
Read MoreLast month, we partnered with Source Scrub, the world's leading data service for firms looking to research, find and connect with privately held companies. Together with our friend, Ajeet Guatam, we pooled decades of experience and dozens of client anecdotes to compile this list of 10 data-driven outreach tips to help you book your next meeting.
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